SoundCloud has made changes within the last year where the home page is no longer your stream. This means that people who follow you aren’t always going to be finding your music when it comes out.
Now the game has changed.
In one way it is a lot easier to get your
music seen by the right people. In another way, it is a lot harder for artists
to get noticed.
With thousands of hours, of new music,
added daily, SoundCloud is an ocean of new music. It is also one of the number
one tools used by talent scouts, though artists continue to make the same
mistakes when using this service.
Here are some things to
consider if you want to get noticed on SoundCloud.
Existing Audiences
This might be confusing to say, but it’s
true.
There are people who are always going to be
better at marketing music than you.
So, don’t reinvent the wheel, use these
people to your advantage.
People dedicate their lives to finding and
sharing music to audiences that love it, so you.
Finding channels on Soundcloud that can repost your music to larger numbers of people than you ever could. This could come in the form of
·
Repost channels
• Other artists with
bigger followings
• Promotional channels
• Labels/collectives
• Playlisters
Don’t ignore offsite audiences as well.
Just because they don’t have larger audiences on SoundCloud, doesn’t mean a
blog or YouTube channel can’t send lots of plays your way. Make sure to
utilize:
• Blogs
• Hype
Machine
• YouTube
Channels
• Spotify Playlists
• Influencers
(e.g. vloggers, Instagram accounts)
• Radio stations (some
play directly off SoundCloud!)
The key here is to find channels that are a
good fit for your music. Don’t go messaging someone just because they have a
lot of followers. They are already looking for very specific kinds of music for
their tastes.
So play a few of their previous
uploads/shares and make a decision. Don’t be too scared if your music isn’t
exactly the same as what’s already there, but if it’s too different, it’ll
likely get a pass.
Only Your Best
Many artists use SoundCloud as a showcase
for their music catalogue, by uploading everything including Demos which is not so proper, it may
have worked for some artist but remember what works for a would not always work
for be. Find what you are ok with and build your catalogue around it.
Suggestion: Upload Only Your Best
Your Soundcloud page should be for the
best, the very best. You should treat your SoundCloud page as a showcase. Artists
are much more fortunate as
they can showcase entire albums, but you should be selective and if you
can’t then use Option B.
Option B - Share tracks privately before your release
SoundCloud lets you share private links to
your tracks.
It’s great for sharing unfinished tracks
with collaborators, sending demos to labels or blogs, or contacting other
outlets like radio stations with exclusives.
Sharing a private link gives your music the
personal touch and a sense of exclusivity that is great for reaching out to
tastemakers before
making the big move.
Get Plays
Getting plays on SoundCloud is fairly easy
with little effort. SoundCloud is a community that rewards interaction, so the
best way to get thousands of plays and look popular is to find other SoundCloud
users with similar music and tastes to your own.
Interact with them, like their music. If
you like their music, they will come looking for your music. Keep interacting,
make new friends. This is a music platform, and we all love talking about
music.
Get friends and family to play and like
your music and get them to comment. I would set up a SoundCloud account for my
granny if got me a few plays and a nice comment. They all count.
The final thing you can do is spend a few $$ and publicize your Soundcloud account
with the help of a specialist company. A quick
Google search will throw up lots of companies who provide this service. I know some of you would this I mean buying
streams but if you buy streams would you also buy repost and comments?? So go
for a better service provider that caters for your every need.
Personally,
I would Recommend Konnect36ty based on my experience with artist and content
creators, they also specialize in Youtube, Spotify, Musicaly and as many streaming platforms possible including social media accounts so it a full artist upgrade.
If a SoundCloud page has nothing but paid
for plays, it is easy to spot. As the play count will be high and there will be
no comments or interactions. If a page has lots of interactions and a block of
paid plays somewhere in the middle, nobody will ever know. Music scouts look
for talent and popularity above all other things. Play the game a little. Major
record labels buy plays all the time (cough, allegedly). So why can't you? Just
do it in a smart way, just like they do.
If you use SoundCloud in a clever way, you
can have thousands of plays and followers in a very short period of time.
Create Your Image
You want your page to look popular and
professional. It is not hard to create a good image for yourself and look
professional. Design a logo. You can do this yourself with free software or a
pencil and paper. There are a million and one ways to create a good logo.
If you can't do it yourself, grab a graphic
designer of a website like Fiverr for $5, and they will make it for you. It is
so easy to look good, and it does not have to cost the earth.
Write an interesting biography, don't be
boring, Be creative. Give your listeners something to read while they listen to
your music. If they are engaged and interested in your page, they will stay
there for a longer time.
You can then use your logo and bio across
the rest of your social media. This will create a unified image and make you
look professional and like you mean business. Use the same logo on everything.
Youtube, Twitter, Facebook and Band Camp.
Music fans love this; talent scouts also
love it. You will love it as you will feel professional. If you use SoundCloud effectively,
you will gain followers who genuinely like your music. You will also have a
brand and a page that looks attractive to talent scouts.
Tell A Story with Your Waveform
SoundCloud allows fans to comment on your
waveform. But y’know who else should be commenting on the waveform? YOU!
Use the waveform comments to tell your fans
and community about your process. Be transparent about how you made your track.
Ask for feedback and mention specific sections.
For example: If you’re not sure about a
section of your track, comment on the waveform where the part starts.
Something like: “Not sure about the bass
here. Let me know what you think” is the perfect play for getting feedback from
your community.
Remember:
Share tracks privately before your
release
Swipe Your Audio Without Losing Comments, Likes and Plays
Don’t fret. With a Pro subscription on
SoundCloud you can swap out the audio on any SoundCloud upload at any time.
And the best part? You don’t lose all those
plays, likes and comments from your fans.
It’s perfect for sharing unfinished songs
to get feedback. Tweak your track based on the critiques and re-upload any
time.
Hitting share doesn’t have to be final. Swap the audio and make sharing part of your production process.
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